Purpose of Global Marketing Research- Collaboration & Competition

Questions: 1. Describe the purpose of the global marketing research described in the article? 2. Explain the competitive environment in relation to the marketing research is discussed in the article. 3. Describe how collaboration and social behavior played a role in the global marketing research. 4. In your informative essay explain the following: Provide a review of how the data was collected? Provide a review of how the data analysis was completed? Answers: 1. Purpose of Global Marketing Research Global marketing research is one of the most important aspect on which international marketing strategy is developed. According to Steenkamp (2001), it is important to study various issues of the foreign market in order to analyze the market and therefore develop effective strategies in order to satisfy the consumers. It has been found that, consumer behavior changes in different region. The author has emphasized on the study of national culture in case of global marketing research. The paper has focused on identification of the role of culture in the international marketing research as it has significantly influence the need as well as purchasing behavior of the consumers. According to Steenkamp (2001), failure in conducting effective international market research has leaded to various business failures. The major purpose of this paper is to analyze the role of the national culture in international marketing research. This paper has recognized that the major aim of conducting intern ational business research is to identify major environmental features which will help in the study of systematic difference in consumer behavior (Soares, Farhangmehr Shoham, 2007). Additionally, the chosen paper has explored that international marketing research plays a major role in the scrutinizing the culture which is found to be one of the most important elements for shaping the behavior, perception and attitude of the people of a particular region belonging to specific community(Baack Singh, 2007). 2. Competitive Environment International marketing research is conducted for analyzing the foreign market to gain an overview regarding the expectation and potential of the customers, present state of the suppliers, and economic condition of the nation along with the level of competition in the market. According to the journal article The role of national culture in international marketing research, culture plays a major role in influencing the purchasing decision of a consumer. Additionally, culture is one of the determinant factors of the pricing strategy, product design as well as promotional strategy of an organization. Hence, it has been found that international market research helps in getting an insight regarding the level of competition in the foreign market. It helps an organization to develop its marketing strategies accordingly. It has been found that the study of the competitive environment is one of the core aspects of the international marketing research. The chosen article has clearly demonstrat ed that through study of the cultural aspects of the international market, an organization can get a relevant idea regarding the competitive situation of the market which ultimately contributes in the strategy formulation of the organization in order to ensure success in the global market. 3. Role of Collaboration and Social Behavior in Global Marketing Research The study conducted by Steenkamp (2001) has significantly focused on studying the role of collaboration as well as social behavior in terms of culture in the global marketing research. It has been argued that the social behavior is one of the major determinant factors for individual decision making. The paper studies the role of culture in global market research which is an important element of the social behavior. The journal article has implied that study of national cultural features is related to the various socio-historic variables and hence it is difficult to study all dimensions of national culture that influences marketing components (Baack Singh, 2007). This study clearly implied that collaboration as well as social behavior plays significant role in global marketing research. 4. Data Collection Method Data collection method is one of the important tasks of conducting a research. In case of international marketing research appropriate data collection method must be adopted in order to fulfill the aims of the study. It has been found that there are two types of data: primary and secondary. Primary data are collected through survey, interview etc which is the direct response from the people. On the other hand, secondary data are collected from the past studies, theoretical frameworks etc. This study has adopted the secondary data collection method. The researcher has utilized wide range of information from past studies, theoretical frameworks etc. These past theories have been collected for books, journal articles and trusted websites for this research paper. For conducting international marketing research primary data will be collected according to the stated theories. Data Analysis Method In this paper qualitative data analysis method was adopted by the researcher in order to assess the collected secondary data. Additionally, qualitative data were analyzed with the aid of statistical tools in case of international marketing research. References Baack, D., Singh, N. (2007). Culture and web communications.Journal Of Business Research,60(3), 181-188. doi:10.1016/j.jbusres.2006.11.002 Soares, A., Farhangmehr, M., Shoham, A. (2007). Hofstede's dimensions of culture in international marketing studies.Journal Of Business Research,60(3), 277-284. doi:10.1016/j.jbusres.2006.10.018 Steenkamp, J. (2001). The role of national culture in international marketing research.International Marketing Review,18(1), 30-44. doi:10.1108/02651330110381970